WHAT WE STAND FOR?
Coming from a finance background, Founder Harshal Shah manages all the business development, data-driven marketing, and sales through his knowledge at the intersection of e-commerce and evolving consumer buying habits. His goal is to reimagine the fashion business in effective ways that strengthen systems, offer convenience, and delight customers.
An entrepreneur from an early age, Co-Founder Jigar Zatakia is involved in developing and advancing the technology backbone through his information and media company- First Economy. He thrives in a work environment where design, technology, and innovation integrates to get extraordinary outcomes.
Creative Director & Head Stylist
With an experience in the fashion and retail industry, Creative Director and Head Stylist Smarty Shah leads the team to help women of all sizes look and feel their best through her expert knowledge. Also a part of our Founding team, she's set unique processes to optimize resources and maximizing consumer fulfillment, being the driving forces behind the company.